Insight
Mercer County, NJ: West Windsor has the community, Princeton our data
Mercer County's Asian Indian population grew about 24% to 29,000. West Windsor holds about 11,800 of them; Princeton holds 128 of our 164 people at $1M+.
Mercer County has about 29,000 residents of Asian Indian descent, up about 24% from the 2015–2019 survey [1][2]. They are 7.5% of the county [1][3].
The community and our data sit in different towns. West Windsor holds about 11,800 Asian Indian residents [4]–[7], while Princeton holds 128 of the 164 people in our database at $1M+ in the county, about 78% (our calculation) [8].
- 29,036 residents of Asian Indian descent (alone or in combination) in Mercer County, New Jersey, 2020–2024 average [1], or 7.5% of the population [3].
- +24.3% versus the 2015–2019 estimate of 23,359 [1][2] (our calculation).
- 164 people in the HeyAlbert database placed in Mercer County, New Jersey at an estimated $1M+, of whom 54 are in our $5M+ bands [8].
Where Mercer County, New Jersey's Indian-American residents live, by place
The Census Bureau's American Community Survey counts 29,036 people who report Asian Indian ancestry, alone or with another group, in Mercer County, New Jersey [1]. West Windsor Twp. is the largest community, with 41% of the county total [4]–[7] (our calculation).
| Place | Asian Indian residents | Share of place |
|---|---|---|
| West Windsor Twp. | 11,843 | 38.9% |
| East Windsor Twp. | 4,650 | 15.5% |
| Robbinsville Twp. | 4,148 | 26.5% |
| Lawrence Twp. | 2,580 | 8.0% |
| Hamilton Twp. | 1,799 | 1.9% |
| Princeton | 1,492 | 4.9% |
| Ewing Twp. | 1,028 | 2.9% |
Asian Indian alone or in any combination. Sources: ACS 5-year estimates [4]–[7]; totals from Table B01003. Change and share are our calculations. Estimates carry margins of error.
West Windsor's 11,800 are 38.9% of the township [4]–[7]. Robbinsville (26.5%) and East Windsor (15.5%) follow by share [4]–[7]. Princeton has about 1,500 Asian Indian residents, 4.9% of the town [4]–[7].
What the HeyAlbert database shows in Mercer County, New Jersey
HeyAlbert builds profiles of Indian-American individuals with an estimated net worth of $1M or more from public records, and every estimate is tied to a cited source. Our database currently places 164 such people in Mercer County, New Jersey [8]. That is a count of people we have found and estimated, not a census of wealthy households: our coverage is partial and uneven.
| Estimated net-worth band | People in our database |
|---|---|
| $1M–5M | 110 |
| $5M–15M | 38 |
| $25M+ (probable) | <25 |
| $25M+ (likely) | <25 |
| Total, $1M+ | 164 |
Source: HeyAlbert database [8]. Bands are estimates from public evidence; “likely” and “probable” describe our confidence in the $25M+ tier. Cells under 25 are suppressed.
| City | $1M+ | of which $5M+ | of which $25M+ |
|---|---|---|---|
| Princeton | 128 | 42 | <25 |
Source: HeyAlbert database [8]. Cities with 25+ people at $1M+; cells under 25 shown as <25. The city is where our sources place the person; for some records it is a workplace rather than a home. Cities in our database are matched by name to the Census places and townships in the county; a few that straddle a county line are counted whole, and large cities that extend well beyond the county are left out.
Our database places 164 people in Mercer County at $1M+, 54 at $5M+ and fewer than 25 in our $25M+ bands [8]. In Princeton, 42 of the 128 people in our set are at $5M+ [8].
Why our Mercer County, New Jersey count looks the way it does
Each estimate in our database rests on a primary piece of public evidence. The mix differs from place to place, depending on which records we have been able to process, and it shapes the counts above more than any real difference in wealth does [8].
| Primary evidence for the estimate | People | Share |
|---|---|---|
| Other public signals (executive roles, company filings, gifts, pay) | 54 | 33% |
| Home value (public assessor or listing records) | 52 | 32% |
| Patent inventors (with company context) | 38 | 23% |
Source: HeyAlbert database [8], people at $1M+. Categories under 25 not shown.
No single signal dominates. Other public signals support 54 estimates, home values 52 and patents 38; insider filings, startup filings and licenses each support fewer than 25 [8].
What it means if you work with these families
For advisors and nonprofits, Mercer County splits in two: a large, fast-growing community around West Windsor and a smaller, higher-banded group in Princeton.
Methodology
Census figures are American Community Survey 5-year estimates for 2020–2024 and 2015–2019, Table B02018, using “Asian Indian, alone or in any combination” [1][2]. Total population comes from Table B01003 [3]. The Census Bureau changed how it codes detailed race responses in 2020, so part of the change between the two periods may reflect coding rather than migration. All estimates carry margins of error. Shares and growth rates are our calculations.
HeyAlbert counts are aggregates from our database as of October 2026 [8]. They include people we identified as likely of Indian origin with an estimated net worth of $1M or more, based on public records such as property assessments, professional licenses, patents, SEC filings and donor rolls. Coverage is partial and depends on which public records exist and which we have processed. These counts are not population totals. Any cell under 25 is suppressed, and we publish aggregates only, never individual records.
Related
- Indian-American wealth in New Jersey: Edison has the people, Millburn the money
- Somerset County: 11.6% Asian Indian and up 29%, but thin in our data
- Morris County: half the Indian-American community lives in one township
HeyAlbert finds Indian-American families worth $1M+ and tells you who to call, with every fact cited. See who is in Mercer County, New Jersey at heyalbert.site.
Sources
- ACS 2020–2024 5-year estimates, Table B02018, all counties. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=010XX00US$0500000 (data: machine-readable)
- ACS 2015–2019 5-year estimates, Table B02018, all counties. US Census Bureau. https://data.census.gov/table/ACSDT5Y2019.B02018?g=010XX00US$0500000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B01003, all counties. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B01003?g=010XX00US$0500000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B02018, places in Mercer County, New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=050XX00US34021$1600000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B01003, places in Mercer County, New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B01003?g=050XX00US34021$1600000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B02018, county subdivisions in Mercer County, New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=050XX00US34021$0600000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B01003, county subdivisions in Mercer County, New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B01003?g=050XX00US34021$0600000 (data: machine-readable)
- HeyAlbert database, aggregate counts (October 2026 snapshot); how we build it is described on our methodology page. HeyAlbert. https://heyalbert.site/research/methodology/
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