Princeton, NJ: community up 39%, and a mixed evidence base

Princeton has about 1,500 residents of Asian Indian descent, up 39% from about 1,100 in the 2015–2019 survey [1][2]. That is about 5% of a town of 30,800 [1][3].

Our database places 129 people in Princeton at an estimated $1M+, 86 in the $1M–5M band and 43 in our $5M+ bands [6].

• 1,492 residents of Asian Indian descent (alone or in combination) in Princeton, New Jersey, 2020–2024 average [1], or 4.9% of the population [3].
• +38.9% versus the 2015–2019 estimate of 1,074 [1][2] (our calculation).
• 129 people in the HeyAlbert database placed in Princeton, New Jersey at an estimated $1M+, of whom 43 are in our $5M+ bands [6].

How Princeton compares with nearby places

The Census Bureau's American Community Survey counts 1,492 people who report Asian Indian ancestry, alone or with another group, in Princeton [1], against 1,074 in 2015–2019 [2]. The table compares it with the places in Mercer County that have the largest Asian Indian communities. Figures are for whole places, and some places extend into neighboring counties [1][2][4].

Place	2020–2024	2015–2019	Change	Share of place
Princeton	1,492	1,074	39%	4.9%
Robbinsville Center CDP	1,045	–	–	27.7%
Princeton Junction CDP	483	418	16%	23.9%
Hamilton Square CDP	405	482	-16%	3.5%
Trenton	299	279	7%	0.3%
Twin Rivers CDP	245	261	-6%	2.9%
Mercerville CDP	206	34	506%	1.5%
Hightstown	188	48	292%	3.2%

Asian Indian alone or in any combination. Sources: ACS 5-year estimates [1][2][4]; totals from Table B01003. Change and share are our calculations. Estimates carry margins of error.

Princeton has the biggest community among the places in the Mercer County table (our ranking) [1][2][4]. Robbinsville Center and Princeton Junction are smaller but far more concentrated, at 28% and 24% [1][2][4].

The most concentrated communities

Raw counts favor big cities. Ranking places of 20,000+ residents by the share who report Asian Indian ancestry gives a different map [1][2][3][4][5]:

Place	Asian Indian residents	Total population	Share
Princeton	1,492	30,756	4.9%

Places with 20,000+ residents and at least 1,000 Asian Indian residents. CDP = census-designated place. Sources: ACS 2020–2024 5-year, Tables B02018 and B01003 [1][2][3][4][5]; shares are our calculation.

What the HeyAlbert database shows in Princeton, New Jersey

HeyAlbert builds profiles of Indian-American individuals with an estimated net worth of $1M or more from public records, and every estimate is tied to a cited source. Our database currently places 129 such people in Princeton, New Jersey [6]. That is a count of people we have found and estimated, not a census of wealthy households: our coverage is partial and uneven.

Estimated net-worth band	People in our database
$5M+	43
$1M–5M	86
Total, $1M+	129

Source: HeyAlbert database [6]. Bands are estimates from public evidence; $5M+ combines our $5–15M and $25M+ tiers. Cells under 25 are suppressed.

City	$1M+	of which $5M+
Princeton	128	42

Source: HeyAlbert database [6]. Cities with 25+ people at $1M+; cells under 25 shown as <25. The city is where our sources place the person; for some records it is a workplace rather than a home. Our records are matched on the city name Princeton; the Census figures are for the whole place.

Of the 129 people in our Princeton set, about one in three is at $5M+ (our calculation) [6]. Fewer than 25 have a public giving signal [6].

Why our Princeton, New Jersey count looks the way it does

Each estimate in our database rests on a primary piece of public evidence. The mix differs from place to place, depending on which records we have been able to process, and it shapes the counts above more than any real difference in wealth does [6].

Primary evidence for the estimate	People	Share
Home value (public assessor or listing records)	48	37%
Other public signals (executive roles, company filings, gifts, pay)	43	33%

Source: HeyAlbert database [6], people at $1M+. Categories under 25 not shown.

The evidence is more mixed than in most suburbs: home values support 48 estimates and other public signals 43, while patent records, startup filings and SEC insider filings each support fewer than 25 [6].

What it means if you work with these families

For advisors, Princeton combines homeowners, executives and inventors in one small set [6]. Our Mercer County and Central NJ / Philadelphia posts cover the region.

Methodology

Census figures are American Community Survey 5-year estimates for 2020–2024 and 2015–2019, Table B02018, using “Asian Indian, alone or in any combination” [1][2]. Total population comes from Table B01003 [3]. The Census Bureau changed how it codes detailed race responses in 2020, so part of the change between the two periods may reflect coding rather than migration. All estimates carry margins of error. Shares and growth rates are our calculations.

HeyAlbert counts are aggregates from our database as of November 2, 2026 [6]. They include people we identified as likely of Indian origin with an estimated net worth of $1M or more, based on public records such as property assessments, professional licenses, patents, SEC filings and donor rolls. Coverage is partial and depends on which public records exist and which we have processed. These counts are not population totals. Any cell under 25 is suppressed, and we publish aggregates only, never individual records.

Related

• Mercer County, NJ: West Windsor has the community, Princeton our data
• Philadelphia and central New Jersey: one region label, two maps
• Indian-American wealth in the New York metro: the center has moved to New Jersey

HeyAlbert finds Indian-American families worth $1M+ and tells you who to call, with every fact cited. See who is in Princeton, New Jersey at heyalbert.site.

Sources

1. ACS 2020–2024 5-year estimates, Table B02018, places in New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=040XX00US34$1600000 (data: machine-readable)
2. ACS 2015–2019 5-year estimates, Table B02018, places in New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2019.B02018?g=040XX00US34$1600000 (data: machine-readable)
3. ACS 2020–2024 5-year estimates, Table B01003 (total population), places in New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B01003?g=040XX00US34$1600000 (data: machine-readable)
4. ACS 2020–2024 5-year estimates, Table B02018, places in Mercer County, New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=050XX00US34021$1600000 (data: machine-readable)
5. ACS 2020–2024 5-year estimates, Table B01003, places in Mercer County, New Jersey. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B01003?g=050XX00US34021$1600000 (data: machine-readable)
6. HeyAlbert database, aggregate counts (snapshot as of November 2, 2026); how we build it is described on our methodology page. HeyAlbert. https://heyalbert.site/research/methodology/