Insight
Wisconsin: Madison's county passes Milwaukee's as the community grows
Dane County grew about 31% and passed Milwaukee County, which was flat. Physicians are about half of the 230 people in our Wisconsin $1M+ set.
Wisconsin has about 39,700 residents of Asian Indian descent, up about 13% from the 2015–2019 survey [1][2]. They are 0.7% of the state [1][3].
The growth is uneven. Dane County, home to Madison, grew about 31% to about 10,900, while Milwaukee County stayed flat at about 8,700 [4][5].
- 39,669 residents of Asian Indian descent (alone or in combination) in Wisconsin, 2020–2024 average [1], or 0.7% of the population [3].
- +12.8% versus the 2015–2019 estimate of 35,158 [1][2] (our calculation).
- 230 people in the HeyAlbert database placed in Wisconsin at an estimated $1M+, of whom 52 are in our $5M+ bands [8].
Where Wisconsin's Indian-American residents live, by county
The Census Bureau's American Community Survey counts 39,669 people who report Asian Indian ancestry, alone or with another group, in Wisconsin [1]. Dane County holds 28% of them, and the three largest counties together hold 70% [4][5] (our calculation).
| County | 2020–2024 | 2015–2019 | Change | Share of county |
|---|---|---|---|---|
| Dane County | 10,931 | 8,356 | 31% | 1.9% |
| Milwaukee County | 8,718 | 8,820 | -1% | 0.9% |
| Waukesha County | 8,229 | 7,023 | 17% | 2.0% |
| Brown County | 2,209 | 2,013 | 10% | 0.8% |
| Kenosha County | 1,149 | 508 | 126% | 0.7% |
Asian Indian alone or in any combination. Sources: ACS 5-year estimates [4][5]; totals from Table B01003. Change and share are our calculations. Estimates carry margins of error.
Waukesha County, west of Milwaukee, has about 8,200 and grew about 17% [4][5]. Kenosha County more than doubled from a small base [4][5]. Racine County fell about 25% [4][5]. Brookfield has the highest share of any larger place, 6%, with Sun Prairie at 5% [6].
The most concentrated communities
Raw counts favor big cities. Ranking places of 20,000+ residents by the share who report Asian Indian ancestry gives a different map [6][7]:
| Place | Asian Indian residents | Total population | Share |
|---|---|---|---|
| Brookfield | 2,372 | 41,273 | 5.7% |
| Sun Prairie | 1,727 | 37,570 | 4.6% |
| Oak Creek | 1,530 | 37,325 | 4.1% |
| New Berlin | 1,639 | 40,270 | 4.1% |
| Franklin | 1,401 | 35,886 | 3.9% |
| Menomonee Falls | 1,332 | 39,539 | 3.4% |
| Madison | 6,723 | 278,001 | 2.4% |
| Green Bay | 1,050 | 106,253 | 1.0% |
Places with 20,000+ residents and at least 1,000 Asian Indian residents. CDP = census-designated place. Sources: ACS 2020–2024 5-year, Tables B02018 and B01003 [6][7]; shares are our calculation.
What the HeyAlbert database shows in Wisconsin
HeyAlbert builds profiles of Indian-American individuals with an estimated net worth of $1M or more from public records, and every estimate is tied to a cited source. Our database currently places 230 such people in Wisconsin [8]. That is a count of people we have found and estimated, not a census of wealthy households: our coverage is partial and uneven.
| Estimated net-worth band | People in our database |
|---|---|
| $1M–5M | 178 |
| $5M–15M | 47 |
| $25M+ (probable) | <25 |
| $25M+ (likely) | <25 |
| Total, $1M+ | 230 |
Source: HeyAlbert database [8]. Bands are estimates from public evidence; “likely” and “probable” describe our confidence in the $25M+ tier. Cells under 25 are suppressed.
Our database places 230 people in Wisconsin at $1M+, 52 at $5M+ and fewer than 25 in our $25M+ bands [8]. No Wisconsin city reaches 25 people in our set, so the picture is spread thin across the state [8].
Why our Wisconsin count looks the way it does
Each estimate in our database rests on a primary piece of public evidence. The mix differs from place to place, depending on which records we have been able to process, and it shapes the counts above more than any real difference in wealth does [8].
| Primary evidence for the estimate | People | Share |
|---|---|---|
| Physician (NPI registry; seniority and specialty estimate) | 112 | 49% |
| Other public signals (executive roles, company filings, gifts, pay) | 91 | 40% |
| Home value (public assessor or listing records) | 27 | 12% |
Source: HeyAlbert database [8], people at $1M+. Categories under 25 not shown.
Physician estimates support 112 of our 230 Wisconsin estimates, about half (our calculation) [8]. Home values support only 27, so our first band is likely undercounted here [8].
What it means if you work with these families
For advisors, Wisconsin's visible wealth is mostly medical and spread out. Physicians are the practical entry point, and the Madison and Waukesha areas are where the community is growing.
Methodology
Census figures are American Community Survey 5-year estimates for 2020–2024 and 2015–2019, Table B02018, using “Asian Indian, alone or in any combination” [1][2]. Total population comes from Table B01003 [3]. The Census Bureau changed how it codes detailed race responses in 2020, so part of the change between the two periods may reflect coding rather than migration. All estimates carry margins of error. Shares and growth rates are our calculations.
HeyAlbert counts are aggregates from our database as of October 2026 [8]. They include people we identified as likely of Indian origin with an estimated net worth of $1M or more, based on public records such as property assessments, professional licenses, patents, SEC filings and donor rolls. Coverage is partial and depends on which public records exist and which we have processed. These counts are not population totals. Any cell under 25 is suppressed, and we publish aggregates only, never individual records.
Related
- Which US states have the largest and wealthiest Indian American populations?
- Indian-American physicians by state and specialty: our $1M+ data
- How many Indian American doctors are there?
- Minnesota: a flat total hides a move from the Twin Cities core to the suburbs
HeyAlbert finds Indian-American families worth $1M+ and tells you who to call, with every fact cited. See who is in Wisconsin at heyalbert.site.
Sources
- ACS 2020–2024 5-year estimates, Table B02018 (Asian alone or in any combination by selected groups), all states. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=010XX00US$0400000 (data: machine-readable)
- ACS 2015–2019 5-year estimates, Table B02018, all states. US Census Bureau. https://data.census.gov/table/ACSDT5Y2019.B02018?g=010XX00US$0400000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B01003 (total population), all states. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B01003?g=010XX00US$0400000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B02018, all counties. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=010XX00US$0500000 (data: machine-readable)
- ACS 2015–2019 5-year estimates, Table B02018, all counties. US Census Bureau. https://data.census.gov/table/ACSDT5Y2019.B02018?g=010XX00US$0500000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B02018, places in Wisconsin. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B02018?g=040XX00US55$1600000 (data: machine-readable)
- ACS 2020–2024 5-year estimates, Table B01003, places in Wisconsin. US Census Bureau. https://data.census.gov/table/ACSDT5Y2024.B01003?g=040XX00US55$1600000 (data: machine-readable)
- HeyAlbert database, aggregate counts (October 2026 snapshot); how we build it is described on our methodology page. HeyAlbert. https://heyalbert.site/research/methodology/
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